Tools that sell on your behalf — around the clock.

Custom AI tools and interactive widgets for your site: diagnostics, calculators, chatbots and automations that turn visitors into leads and serve customers around the clock.

Why interactive tools

A form asks. A tool gives first.

A traditional contact form asks the visitor for their details and promises in return… a wait. An interactive tool turns that around: the visitor gets something useful immediately, a diagnosis, a calculation or an answer, and hands over their details willingly.

That is why a well-built tool converts several times better than a form. It also qualifies the leads in advance: from the answers you know before the first call what the customer needs and how urgent it is. You can see an example in practice in the growth diagnosis on our home page — we can build the same for you.

What we build

Six types of tool, and everything in between.

Lead tool

Diagnostic and assessment tools

The visitor answers a few questions and gets a personal analysis of their situation, as in the growth diagnosis on our home page. The answers qualify the lead for sales in advance.

How it works: 5–8 questions → scoring → a personal report → contact details → a qualified lead in the CRM.
Conversion

Calculators and pricing tools

An ROI calculator, a savings calculator or a price estimate that shows the benefit in euros using the customer’s own numbers. Numbers convince where adjectives fall short.

How it works: the customer enters their own figures → the calculator shows the benefit immediately → the result is emailed along with the lead.
Customer service

AI chatbots and service assistants

An AI assistant trained on your site that answers customer questions from your own content: products, prices and delivery. At the same time it steers buyers to the right place.

How it works: trained on your own material → answers around the clock → recognises buying intent → directs to a purchase or a booking calendar.
Sales

Configurators and quote tools

A complex service or product packaged into a clear path of choices: the customer assembles what they need, the tool calculates an estimate and sales receives a fully specified request for quote.

How it works: choices one step at a time → a price estimate in real time → a structured quote request for sales.
Content

Content and recommendation tools

Interactive guides, choice tests and recommenders: ”which solution suits me” tools that engage the visitor and collect valuable demand data at the same time.

How it works: the visitor states their need → the tool recommends a suitable solution → the path continues to a service page or an enquiry.
Automation

Integrations and automations

The data your tools collect moves automatically to the right place: CRM, email marketing, Slack notifications, calendar bookings. No manual copying, no lost leads.

How it works: a webhook or API integration → the lead in the CRM within seconds → an automatic follow-up message → a notification to sales.

Tell us what your customers ask most

We will propose a tool that answers it for you. The proposal costs nothing and commits you to nothing.

Ask for a proposal
How we build them

Light, secure and unmistakably yours.

It does not slow the site down

The tools are built light and loaded with a delay, so your Core Web Vitals stay green.

GDPR taken into account

Data flows are designed privacy first: consent, storage in the EU wherever possible and an updated privacy policy.

True to your brand

The tool looks and sounds like you. Colours, typography and tone of voice come from your brand, not from an off-the-shelf widget template.

Pricing

Set up once, maintained monthly.

The price has two parts. The setup fee is paid once and covers all the work up to launch. The monthly fee keeps the tool running and up to date. The amounts depend on how extensive the tool turns out to be.

One-off

Setup fee

All the work before launch. The tool is finished and running on your site.

  • Specification: what the tool does and for whom
  • Logic, question paths and tuning of the AI prompts
  • An interface in your brand, on mobile too
  • Lead capture and routing the results to sales
  • Installation on the site and hooking up conversion tracking

The price follows the scope: a single widget is a different order of magnitude from a chatbot or automation build.

Monthly

Maintenance and hosting

A fixed monthly fee that keeps the tool running and up to date.

  • The environment and hosting
  • Technical updates and security
  • Monitoring and fixing errors
  • Backups

The monthly fee only starts at launch. The tool’s content and logic are yours, and you are not tied to an outside platform.

Tell us what the tool should do and you get a fixed estimate for both setup and the monthly fee with no commitment. Looking for just a calculator? See conversion tools.

Request a price estimate
Free · about a minute

Four questions and you know what is holding growth back.

Pick your industry and you go straight to the second question. At the end you get a report on the three places where your company is leaving the most money behind.

FAQ

FAQ

How are AI tools priced?

The price has two parts: a one-off setup fee and a monthly fee. The setup fee covers specification, building the tool, the interface and publishing it on your site. The monthly fee covers maintenance and hosting: the environment, technical updates, security, monitoring and backups. The exact price depends on scope: a single widget is a different order of magnitude from a larger chatbot or automation build. You get a fixed estimate for both before anything is agreed.

Will the tools work on our current website?

Yes. We build the tools to embed lightly into an existing site, whether the platform is WordPress, Shopify or something else. The tool does not slow the site down or break its styling.

Where do the leads the tools collect go?

Wherever you want: to email, to a CRM (HubSpot, Pipedrive, Salesforce), to Google Sheets or even to Slack. We build the integration as part of the work, and the leads are always your data.

Are the AI tools GDPR compliant?

Yes. We design the data flows so personal data is handled in line with GDPR: data is collected with consent, stored in the EU wherever possible, and the privacy policy is updated to match what the tool does.

Which tool would bring leads to your site?

A free ideas session: we go through your business and propose two or three tools that would produce the most value for you specifically.

Get in touch

Shall we take the first step together?

Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.

  • A free 30-minute call, no strings attached
  • You get a concrete view of where you stand
  • We say plainly if we are not the right fit

We reply the same working day. Your details go to us only.