Bing visibility matters again — AI search draws on its index
Bing visibility became relevant again after years of quiet, because several AI services rely on Bing’s index for their web searches. A site that…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Local visibility in AI search — four actions that cover most of the benefit
Local visibility in AI search is decided largely by the same ingredients as Google Maps visibility: the Google Business Profile, reviews and consistent basic…
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GEO for B2B — the AI writes the buyer shortlist, are you on it
For a B2B company GEO is an unusually strong lever, because AI search hits exactly the stage of the buying journey where B2B deals…
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GEO for e-commerce — how a store reaches AI shopping recommendations
GEO is more concrete for e-commerce than for many other sectors, because the questions people put to an AI are exactly the ones a…
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The FAQ page is an underrated AI visibility tool — how to do it properly
The FAQ page is the most underrated page type on Finnish company sites, and AI search turned it into one of the most valuable.…
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Quotable content — how to write text that AI cites
Quotable content means text whose paragraphs work as standalone answers, so a language model can lift one paragraph into its answer without the meaning…
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A/B testing in advertising: how to run tests that mean something
A/B testing is a way to find out what actually works rather than what feels right to you. The difference is large — and…
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Retargeting strategy: how to bring visitors back to your site
70 % of the people who reach your site do not buy the first time. Retargeting brings a large share of them back —…
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Google Ads keyword research: finding the right search terms
Keyword research is Google Ads’ most valuable and most underrated groundwork. The wrong search terms burn the budget fast; the right ones bring leads.…
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Meta ad creative: making ads that stop the scroll
The most important variable in Meta advertising is not the targeting but the creative. Same audience, two different images: one makes 4× the sales.…
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Meta Advantage+ Shopping: Meta’s answer to Performance Max
Meta Advantage+ Shopping is Meta’s answer to Google’s Performance Max. In practice it is one “campaign” that decides for itself which audiences see the…
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Performance Max campaigns: using Google’s automation as a small business
Performance Max is Google’s automated campaign type, appearing across Search, Display, YouTube, Gmail and Maps at once. The automation is a big help —…
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