We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Measuring GEO visibility means two things in practice: testing regularly whether AI services mention your company in buying-intent questions, and tracking from analytics how…
Read article →Google Discovery campaigns reach users when they are not yet looking for anything — in the YouTube feed, in Gmail and on the Discover…
Read article →Google Shopping is an online store’s most effective channel on the search side. The buyer looks for a product, sees the images, prices and…
Read article →Demand Gen is a Google Ads campaign type running on YouTube, Shorts, the Discover feed and Gmail, aiming to match the effectiveness of Meta…
Read article →Certifications, awards and authority signals are part of a marketing brand. How do you present them without it looking like boasting? And how do…
Read article →A slow page kills conversions. One extra second of load time means a 7 % drop in conversion. Technical page optimisation is not an…
Read article →A GEO audit is a systematic check of how a company appears in AI search and what is blocking that visibility. The good news:…
Read article →YouTube Shorts views are growing explosively — billions a day. And advertising there is cheaper than on Meta. So why do so few advertisers…
Read article →Opening a first foreign market through digital marketing is cheaper than it has ever been — but there are plenty of pitfalls. Let us…
Read article →Email automations are close to digital marketing’s only “set and forget” solution. A sequence built well once produces sales for years without further work.…
Read article →Company sale prices are based on multiples of revenue or EBITDA. Digital marketing can raise both before an exit — but it has to…
Read article →Your ad brings the click, but the landing page makes the sale. 70 % of ad spend drains away if the page does not…
Read article →Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
