Website accessibility: does the requirement apply to you and what does it demand
Website accessibility means a site can be used even when sight, hearing, motor skills or concentration are limited. For the public sector it is…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Starting an online store: what to decide before you open
Starting an online store is technically easier than ever: a shop can be up in days for a few hundred euros. The hard part…
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Website builder or WordPress? A comparison that flatters neither
A website builder is the fastest and cheapest way to get a company a site, WordPress has the most flexible value for money, and…
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Slow WordPress site? Five fixes without a line of code
Speeding up a WordPress site usually works without any coding: a proper caching plugin, image compression and pruning unnecessary plugins solve the majority of…
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Google reviews: how to ask so that you actually get them
Google reviews are a small business’s most visible trust signal: they show on the map, in search results and increasingly in the recommendations AI…
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Internal linking lifts rankings faster than a new article
Internal linking means linking your own site’s pages to each other. It is the most underrated SEO tactic there is: entirely within your control,…
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A Google algorithm update dropped your rankings: what to do now
A Google algorithm update is a change in how the search engine orders its results. A few large, named updates arrive each year and…
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Why you are not reaching the first page of Google, and what to do about it
You reach the first page of Google when three things are in order: the page answers the search better than the competition, the site…
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Keyword research in five steps using free tools
Keyword research means finding out what words and questions your customers actually use to search for what you sell. It is the foundation of…
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Bing visibility matters again — AI search draws on its index
Bing visibility became relevant again after years of quiet, because several AI services rely on Bing’s index for their web searches. A site that…
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Local visibility in AI search — four actions that cover most of the benefit
Local visibility in AI search is decided largely by the same ingredients as Google Maps visibility: the Google Business Profile, reviews and consistent basic…
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GEO for B2B — the AI writes the buyer shortlist, are you on it
For a B2B company GEO is an unusually strong lever, because AI search hits exactly the stage of the buying journey where B2B deals…
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