Content production
Content production is a large cost that often gets underestimated. One good blog post solves nothing — a continuous flow of content is what solves things.
In brief
- A blog post (SEO-optimised): €250–800 each.
- Ad image production: €40–250 each.
- A simple video: €200–800 each.
- A studio-produced video: €800–3,500 each.
- A monthly package (4–6 pieces): €1,500–4,500/month.
Blog post prices
- A basic blog post (600–800 words) — €250–450
- An SEO-optimised article (1,000–1,500 words): €400–800
- A long guide (2,000+ words): €800–2,000
- A case study (interview plus writing) — €600–1,500
The price depends a lot on how technical the subject is. General subjects are written more cheaply; technical B2B content takes longer and costs more.
Video content
- A simple ad video (10–15 s, from existing material): €200–500
- A UGC-style video through a creator: €250–800
- A studio-shot product video (30–60 s) — €800–2,500
- A larger customer story or brand video: €2,500–8,000
Monthly package prices
Most small businesses buy content as a monthly package. The most realistic options:
- Light package: 2 blog posts + 4 social posts + 2 ad images: €1,200–2,000/month
- Standard — 4 blog posts + 8 social posts + 4 ad images: €2,000–3,500/month
- Comprehensive — 6 blog posts + 12 social posts + video + ads: €3,500–6,000/month
Frequently asked questions
Can I use AI for content production?
You can, but human work has to be part of it. AI plus editing plus adding the brand voice works. Pure AI does not rank in Google and does not convert well.
How much content is worth publishing per week?
On a blog, 1–2 good pieces a week is enough. On social media, 3–5 a week. Volume does not decide; quality and consistency do.
Is it worth hiring a content producer in house?
A full-time producer is worth considering once the content budget exceeds €5,000/month. Below that an agency is more efficient.
Worth a look too
Read these related articles and service pages too:
External sources:
Let us find the solution that fits your need
Book a free 30-minute assessment. We go through your goals, a realistic budget and the options. No sales pitch.
Related articles
Content production
Video marketing for business: five videos you can shoot on a phone
Video marketing no longer needs a production company or a budget in the tens of thousands. A well-thought-out video shot on a phone usually…
8 min
Content production
A business blog that generates leads instead of company news
A business blog produces results when it answers the questions customers ask before buying. It produces nothing when it reports company news. The difference…
8 min
Content production
Why your marketing copy is not selling, and how to fix it
Marketing copy that sells comes from three things: it speaks about the customer’s problem in the customer’s own words, it states the benefit before…
8 min
Get in touch
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi