Content production
Content production is a large cost that often gets underestimated. One good blog post solves nothing — a continuous flow of content is what solves things.
In brief
- A blog post (SEO-optimised): €250–800 each.
- Ad image production: €40–250 each.
- A simple video: €200–800 each.
- A studio-produced video: €800–3,500 each.
- A monthly package (4–6 pieces): €1,500–4,500/month.
Blog post prices
- A basic blog post (600–800 words) — €250–450
- An SEO-optimised article (1,000–1,500 words): €400–800
- A long guide (2,000+ words): €800–2,000
- A case study (interview plus writing) — €600–1,500
The price depends a lot on how technical the subject is. General subjects are written more cheaply; technical B2B content takes longer and costs more.
Video content
- A simple ad video (10–15 s, from existing material): €200–500
- A UGC-style video through a creator: €250–800
- A studio-shot product video (30–60 s) — €800–2,500
- A larger customer story or brand video: €2,500–8,000
Monthly package prices
Most small businesses buy content as a monthly package. The most realistic options:
- Light package: 2 blog posts + 4 social posts + 2 ad images: €1,200–2,000/month
- Standard — 4 blog posts + 8 social posts + 4 ad images: €2,000–3,500/month
- Comprehensive — 6 blog posts + 12 social posts + video + ads: €3,500–6,000/month
Frequently asked questions
Can I use AI for content production?
You can, but human work has to be part of it. AI plus editing plus adding the brand voice works. Pure AI does not rank in Google and does not convert well.
How much content is worth publishing per week?
On a blog, 1–2 good pieces a week is enough. On social media, 3–5 a week. Volume does not decide; quality and consistency do.
Is it worth hiring a content producer in house?
A full-time producer is worth considering once the content budget exceeds €5,000/month. Below that an agency is more efficient.
Worth a look too
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