Social media marketing
Facebook advertising is easy for a beginner to start and hard to master. Setting up the account takes 30 minutes, but running sensible advertising takes 30 days of learning. Let us go through the first steps.
Quick summary
- Meta Business Manager is a compulsory tool.
- One campaign, one objective, one ad set — a simple start.
- Minimum budget for sensible testing: €400/month.
- Expect 3–4 weeks before the first proper data.
Setting up
- Create a Meta Business Manager account (business.facebook.com)
- Add the Facebook business page and the Instagram account
- Create an ad account and add a payment card
- Install Meta Pixel and the Conversions API on the site
- Verify ownership of the website (Business Settings)
Your first campaign
Start simply:
- Objective: Leads or Sales (not Awareness)
- Campaign type: Advantage+ Shopping or Manual
- Targeting: Advantage+ Audience (Meta’s algorithm handles the targeting)
- Placement: Advantage+ Placements
- Budget: €15–30 a day to begin with
The creative
Make 3–5 ad versions to begin with:
- 2 image ads with different messages
- 1–2 videos
- 1 carousel ad
Meta learns quickly what works — give the algorithm material to work with.
The most common beginner mistakes
- Running ten campaigns on €100, so none of them can learn
- Switching an ad off after three days, while it is still in the learning phase
- Not installing the Pixel or CAPI
- Targeting too narrowly — an audience of 10,000 is not enough
Frequently asked questions
How quickly will I see results?
The first conversions in 3–10 days, but reliable data in 3–4 weeks.
Meta or Google Ads for a beginner?
Meta is simpler for targeting; Google is more complex but carries higher intent.
Can I learn it myself?
You can, but quality advertising takes dozens of hours of learning.
Further reading
External sources:
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