Search engine optimisation
Google Business Profile (formerly Google My Business) is the foundation of local SEO. It is the biggest free visibility a small business has — if it is used properly.
Key points
- Basic profile optimisation: €300–1,200 one-off.
- Ongoing maintenance and posts: €200–600/month.
- Review management: €100–400/month.
- Multi-location: €100–300/month per location.
What does GBP optimisation include?
- Filling the profile in completely (categories, services, products)
- Adding and optimising photos
- Managing questions and answers
- Activating reviews and writing responses
- GBP posts (weekly)
- Optimising attributes and service hours
- UTM parameters on links to the site
A realistic price range
- Basic setup for one location — €300–800
- Professional-level optimisation: €800–1,500
- Light ongoing maintenance: €200–400/month
- Active ongoing maintenance — €400–800/month (weekly posts, reviews, events)
Why it is worth investing in
For a local business GBP is a bigger visibility channel than Google Ads. Stars and reviews decide around 60 % of local clicks.
A difference of a few tenths of a star (4.3 → 4.7, say) can double the number of clicks. It is the single biggest ROI in local SEO.
Frequently asked questions
Can I do it myself?
You can, and many do. It takes 2–4 hours a week to keep the profile alive.
Are GBP posts important?
Yes. They keep the profile active in Google’s eyes and increase visibility in local search.
How do I handle a bad review?
Always respond within 24 hours, professionally, without excuses. Handling a bad review correctly can even turn the situation positive.
Worth a look too
Read these related articles and service pages too:
External sources:
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