Search engine optimisation
Google Business Profile (formerly Google My Business) is the foundation of local SEO. It is the biggest free visibility a small business has — if it is used properly.
Key points
- Basic profile optimisation: €300–1,200 one-off.
- Ongoing maintenance and posts: €200–600/month.
- Review management: €100–400/month.
- Multi-location: €100–300/month per location.
What does GBP optimisation include?
- Filling the profile in completely (categories, services, products)
- Adding and optimising photos
- Managing questions and answers
- Activating reviews and writing responses
- GBP posts (weekly)
- Optimising attributes and service hours
- UTM parameters on links to the site
A realistic price range
- Basic setup for one location — €300–800
- Professional-level optimisation: €800–1,500
- Light ongoing maintenance: €200–400/month
- Active ongoing maintenance — €400–800/month (weekly posts, reviews, events)
Why it is worth investing in
For a local business GBP is a bigger visibility channel than Google Ads. Stars and reviews decide around 60 % of local clicks.
A difference of a few tenths of a star (4.3 → 4.7, say) can double the number of clicks. It is the single biggest ROI in local SEO.
Frequently asked questions
Can I do it myself?
You can, and many do. It takes 2–4 hours a week to keep the profile alive.
Are GBP posts important?
Yes. They keep the profile active in Google’s eyes and increase visibility in local search.
How do I handle a bad review?
Always respond within 24 hours, professionally, without excuses. Handling a bad review correctly can even turn the situation positive.
Worth a look too
Read these related articles and service pages too:
External sources:
Let us find the solution that fits your need
Book a free 30-minute assessment. We go through your goals, a realistic budget and the options. No sales pitch.
Related articles
Search engine optimisation
AI in SEO: how AI is changing search engine optimisation
Google AI Overviews is changing the search results page completely. How should an SEO strategy adapt when AI gives the answer before the user…
2 min
Search engine optimisation
Local SEO guide: how to show up in Google locally
Local SEO is one of the most effective forms of marketing there is for small and local businesses. When somebody searches for “hairdresser Kallio”…
2 min
Search engine optimisation
Google Search Console setup: see what Google actually finds on your site
Google Search Console is Google’s free tool for seeing how your site appears in Google. It is an SEO necessity — and in practice…
2 min
Get in touch
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi