Digital marketing
Advertising health services is more tightly regulated than in most industries. You cannot promise whatever you like, but you can certainly reach the right customers — if you do things properly.
In brief
- Google Ads works excellently for urgent needs (dentist, optician).
- SEO and content build trust and authority.
- A realistic media budget: €1,000–3,500/month for a clinic.
- Click prices are competitive: €3–8.
Why digital marketing matters in this industry
Customers in this industry behave differently through the buying process than others do. That shapes both the choice of channel and the message. Without an understanding of the industry, advertising usually eats money without producing results.
The best channels in this industry
- Google Ads — urgent search terms such as “dentist Espoo”.
- SEO and long-form content: service pages and health guides.
- Google Business Profile: reviews and local search.
- Meta — brand visibility and retargeting.
- Email reminders: appointments and the care pathway.
A realistic monthly budget
- A small practice: €800–1,500/month of media + €500–800/month of management.
- A clinic — €1,500–3,500/month of media + €800–1,500/month of management.
- A large health services company: €3,500+/month of media across several channels.
The most common mistakes in this industry
- Breaking the rules on pharmaceutical and healthcare advertising, so Google rejects the ad.
- Not collecting reviews — in health services the trust channel is other people’s feedback.
- A website that looks unprofessional: a small thing that eats away at trust.
- An appointment form that is too long, dropping 40 % of conversions.
How Puro Digital helps
We build a channel mix and a budget proposal that fit your industry. No packaged solutions: everything is matched to your business goals.
- Google Ads: search advertising and Performance Max
- Meta advertising — Facebook and Instagram
- Search engine optimisation
- Content production
- Websites for business
Frequently asked questions
Can I advertise medicines or prescriptions?
Prescription medicines cannot be advertised to consumers. Over-the-counter products can, with restrictions.
Does SEO work in health services?
Excellently. People search by the names of symptoms, and the right content reaches them at exactly the right moment.
Related reading
Read these related articles and service pages too:
- Digital marketing for restaurants
- Digital marketing for construction
- Digital marketing for retail
- Google Ads service
External sources:
Let us look at the opportunities in your industry
Book a free 30-minute assessment. We go through your situation, your goals and the realistic options.
Related articles
Digital marketing
A/B testing in advertising: how to run tests that mean something
A/B testing is a way to find out what actually works rather than what feels right to you. The difference is large — and…
2 min
Digital marketing
Retargeting strategy: how to bring visitors back to your site
70 % of the people who reach your site do not buy the first time. Retargeting brings a large share of them back —…
2 min
Digital marketing
Certifications and authority in marketing: building trust digitally
Certifications, awards and authority signals are part of a marketing brand. How do you present them without it looking like boasting? And how do…
2 min
Get in touch
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi