Social media marketing
Snapchat is a forgotten channel in marketing. But among 13–24 year olds it is still one of the most used apps there is. Who does it work for?
In brief
- Snapchat works when the audience is 13–24.
- Hundreds of thousands of daily users.
- Minimum budget: €400/month of media.
- AR lenses are Snapchat’s speciality — experiential marketing.
- Not suitable for most B2B brands.
Who does Snapchat suit?
- Advertisers to young audiences — fashion, energy drinks, mobile games, entertainment.
- Not suitable if your audience is over 30.
- Retail and fast food work well.
Ad formats
- Snap Ads: a traditional video ad.
- Story Ads: branded content on the Discovery tab.
- AR Lens Ads: an interactive lens that puts the brand on a person’s face.
- Collection Ads: a product collection for online stores.
Does Snapchat still have a place?
- TikTok has eaten Snapchat’s market share, but the audience is different.
- Snapchat users are significantly younger than on other platforms.
- If your audience is 15–22, Snapchat is worth it.
Frequently asked questions
How much budget?
€400–2,000/month of media. That said, TikTok is the better choice for most companies.
Are AR lenses genuinely effective?
Yes for brand visibility, but rarely for conversions. A large-brand tool.
Where does Snapchat work best?
The US, UK and France. Elsewhere the audience is narrower.
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