Content production
Video is the main advertising format in 2026. One ad image used to cost a few tens of euros; now the minimum for one ad video is in the hundreds. Let us work out where the money goes.
In brief
- A UGC video (€150–600 each) is the best value for money.
- Studio videos at €800–3,500 work for brand.
- A large brand video (€5,000–20,000) only for specific situations.
- Meta and TikTok work with UGC; YouTube demands higher quality.
Video types and prices
- A UGC-style video — €150–600 per video. Authentic-feeling, one person talking.
- A simple ad video (from existing material): €300–800
- A shot product video (studio, 10–15 s): €800–2,500
- A proper brand video (30–60 s) — €2,500–8,000
- A large campaign video: €8,000–25,000
What does the price include?
- A script (just a brief at the cheap end, a storyboard at the expensive end)
- Filming (location, kit, crew)
- Editing and post-production
- Sound and music
- Delivery in each format (9:16, 1:1, 16:9)
- Revision rounds
How many videos should you make?
Meta and TikTok eat content. One video goes stale in 4–6 weeks, after which CPM rises.
A realistic target: 3–5 new videos a month if you advertise actively on Meta. On TikTok, 5–10.
Frequently asked questions
Can I make the videos myself on a phone?
You can and often should. TikTok and Instagram Reels style videos work best when they look authentic.
Is it worth hiring a UGC creator?
Worth it if making them yourself does not go smoothly. UGC creators charge €150–600 per video, including the licence to use the video as an ad.
What software should I edit with?
CapCut, InShot and the Reels editor work for free. Professionals use Premiere Pro and After Effects.
Worth a look too
Read these related articles and service pages too:
External sources:
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