Search engine marketing
YouTube Shorts views are growing explosively — billions a day. And advertising there is cheaper than on Meta. So why do so few advertisers use it?
In brief
- YouTube Shorts is currently the cheapest video advertising channel.
- The audience is broader than TikTok’s — every age group.
- Minimum budget: €500/month of media.
- Click prices: €0.05–0.50.
- Suits brand visibility and conversion goals alike.
Why is YouTube Shorts underrated?
- Most advertisers concentrate on Meta and TikTok, so competition in Shorts is lower.
- Videos can be reused from TikTok and Instagram Reels.
- The audience is demographically broader than on other short-video platforms.
Setting the advertising up
- A Google Ads account is the starting point for Shorts advertising.
- Campaign types: video reach campaign, video views campaign.
- Targeting: interests, demographics, topics.
Content tips for YouTube Shorts
- The first three seconds decide: stop the viewer immediately.
- Use the same video on TikTok and Reels — you save on production.
- A clear CTA at the end, but do not slow the video down into an ad.
Frequently asked questions
Can I use the same videos as on TikTok?
Yes. Remove the TikTok watermark and upload to Shorts.
How much budget?
€500–3,000/month. Production costs can be lower than elsewhere.
Is YouTube Shorts replacing TikTok?
Not entirely, but it is clearly a competing option.
Related reading
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