Content production that speaks to people and gets found on Google.
Copy, images and video that answer the customer’s questions and move the buying journey forward. Content is made for people and for search engines, in that order.
- 0of the buying journey is travelled alone before any contact
- 0more leads with systematic content
- 0maximum delivery time for an article
- 0of the copy is yours to review before publication
Every buying journey starts with a question.
The customer does not yet know they need you specifically; they are looking for help with a problem. If your content answers that question better than a competitor’s, you are a step ahead before the first contact is ever made.
This is not about the number of blog posts. It is about an answer existing at every stage of the journey: from first awareness to consideration, from consideration to purchase, and from purchase to recommendation. Every page needs a clear job.
An ad lives as long as the budget, an article lives for years
A campaign stops when the money runs out. A good article or service page still brings visitors years later at no extra cost.
Search intent decides it, not keyword density.
Search intent means what the searcher is actually after, not just the words they used. The same search term can mean research or a buying decision, and those need different pages. We analyse the intent before writing anything.
Good SEO copy is always good reading too. Google recognises filler and penalises it, so we write in natural language with an expert voice and let the structure handle the search engine’s side.
Write what your customer wants to read
Not the article you want to write, but the answer to a question someone is already searching for.
Copy always has a voice, whether you chose one or not.
Brand voice decides whether you sound expert or everyday, bold or cautious. A consistent voice builds a recognisability that carries from one channel to the next.
At the start we read your existing copy, interview your team and define the voice with a few adjectives and concrete examples. The guide becomes the basis for all content, including the content you produce yourselves.
A voice you recognise
When the voice is consistent, the reader knows who is speaking even without the logo. That is trust you cannot buy with advertising.
The right format for the right situation.
Search-optimised copy
Service pages, blogs and guides that rank in the results. Written from keyword research, not from gut feel.
Landing and conversion pages
Pages whose only job is to get the visitor to act. Every sentence considered, objections handled, the call to action clear.
Advertising creative
Google Ads copy, Meta visuals and video scripts, LinkedIn posts. Creative decides a campaign’s result more often than targeting does.
Video and imagery
We brief and script the videos and design the visuals. Production runs through our partner network or through your own team under our direction.
Email marketing
Newsletters and automated sequences. Still one of the most profitable channels for existing customers, as long as the message and the timing land.
Content calendar
The occasional post does not build visibility; a planned pipeline does. The calendar is set quarterly and flexes with the data.
Posts happen, leads do not
The growth diagnosis shows where content, search visibility and conversion fail to meet.
From brief to publication in five stages.
Brief and keyword research
What the goal is, who it is written for and which search the content connects to. Without this you produce copy nobody is looking for.
Structure plan
Heading hierarchy, paragraph order and internal links before the first sentence is written. A good structure is what makes copy clear.
Writing and editing
We write, edit and check the facts. Where needed we interview your expert, as much as the text requires.
SEO finishing
Meta description, headings, alt texts, internal links and schema markup are all checked before publication.
Publication and monitoring
We publish in the CMS or hand over ready to publish. Rankings are checked after 30 to 60 days and updates proposed based on the data.
A clear price before we start.
A long blog article with full SEO optimisation typically costs €300–600, and a service or landing page €250–800 depending on scope. Monthly packages bring the price down considerably. Advertising creative, video scripts and social content are priced per project, and you get a quote showing exactly what you pay and for what.
FAQ
What does content production cost?
A single blog article typically costs €300–600. Monthly packages bring the price down. Larger projects are agreed case by case.
Do you write about technical subjects too?
Yes. We get to know the field before writing and interview your expert where needed. B2B technology, healthcare and industry are all familiar to us.
How is content optimised for search engines?
We start with keyword research and write the content to answer the search intent. Keywords are not forced in repeatedly; that does not work and it is unpleasant to read.
Do we get to review the copy before publication?
Always. A round of comments is part of the process and we make the changes needed. The aim is copy you can stand behind.
How quickly is an article ready?
Normal delivery is 7 to 14 working days from the brief. For urgent work a faster schedule can be agreed.
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi