Work out what your marketing actually produces.

We build calculators and conversion tools for your site that show the customer the benefit in euros and turn visitors into leads. Try one below and see how it feels.

Try it yourself

Marketing ROI calculator

Enter your own figures and see what your advertising could produce in a month. This calculator is also an example of a tool we can build for your site, with your numbers and your brand.

Media budget for Google or Meta advertising, for example.

In Finland typically €0.50–3 depending on the industry.

How many visitors leave an enquiry or a lead.

How many leads become customers.

The average value of one new customer.

Why a calculator works

Adjectives claim. Numbers prove.

Every provider says it is ”reliable” and ”effective”. A calculator works differently: the customer enters their own figures and sees the result in euros. At that point the benefit is no longer your claim but their own conclusion.

A calculator also qualifies leads unusually well. Sales can see the budget and margin the customer used, so the first call starts straight from their situation. That is why leads from a calculator are typically warmer than leads from a form.

What we build

A calculator for every stage of the buying decision.

ROI and return calculators

They show the return on an investment using the customer’s own figures, like the calculator on this page. The best tool for the consideration stage, where the customer is comparing options.

Savings calculators

They quantify the cost of the status quo: what a manual process, a slow site or an ageing system costs per year. They create urgency with facts.

Price estimates and quote calculators

They give the customer a price range immediately and collect a fully specified quote request for sales. They filter out the wrong enquiries and speed the deal up.

Tell us what your customer wants to know before buying

We will sketch a calculator from it and show you how it would look on your site.

Kysy ehdotus
How it proceeds

A calculator on your site in two to four weeks

01

The calculation model wk 1

Together we define what the calculator works out and with which formulas: your pricing, your margins and realistic industry averages. A credible calculator is built on sound logic.

02

Design and build wk 1–3

We build the calculator to look like your brand and embed it in your site as a light component, without heavy third-party services or separate platform licences.

03

Lead flow and integrations wk 3–4

We connect the calculator to lead capture: the result report by email, the lead into the CRM and a notification to sales. We add tracking so you can see what the calculator produces.

04

Launch and optimisation ongoing

After launch we monitor usage and conversions and refine the questions, the default values and the results page based on the data. The calculator improves in use.

Pricing

Set up once, maintained monthly.

The price has two parts. The setup fee is paid once and covers all the work up to launch. The monthly fee keeps the calculator running and up to date. The amounts depend on how extensive the calculator turns out to be.

One-off

Setup fee

All the work before launch. The calculator is finished and running on your site.

  • Specification: what the calculator works out and for whom
  • Calculation logic using your pricing and your margins
  • An interface in your brand, on mobile too
  • Lead capture and routing the results to sales
  • Installation on the site and hooking up conversion tracking

The price follows the scope: the number of calculation paths, the reporting and any integrations.

Monthly

Maintenance and hosting

A fixed monthly fee that keeps the calculator running and up to date.

  • The environment and hosting
  • Technical updates and security
  • Monitoring and fixing errors
  • Backups

The monthly fee only starts at launch. The formulas and the content are yours, and the tool is not tied to an outside platform.

Tell us what the calculator should work out and you get a fixed estimate for both setup and the monthly fee. The estimate commits you to nothing. If you need something smarter than a calculator, see AI tools & widgets.

Request a price estimate
Free · about a minute

Four questions and you know what is holding growth back.

Pick your industry and you go straight to the second question. At the end you get a report on the three places where your company is leaving the most money behind.

FAQ

FAQ

How is a custom calculator priced?

The price has two parts: a one-off setup fee and a monthly fee. The setup fee covers specification, the calculation logic, the interface and publishing it on your site. The monthly fee covers maintenance and hosting: the environment, technical updates, security, monitoring and backups. The exact price depends on scope, meaning the number of calculation paths, the reporting and any integrations. You get a fixed estimate for both before anything is agreed.

How does a calculator collect leads?

The visitor uses the calculator freely and sees their result immediately. The deeper benefit, such as a more detailed report by email or an expert’s comments, is offered in exchange for contact details. The trade then feels fair.

Where do the calculator’s figures and formulas come from?

We build the calculation logic together with you: your pricing, your margins and your industry’s averages. A calculator is only as credible as its formulas, so we do not use ready-made templates.

Can the calculator’s results be used in sales?

Yes, that is the whole point. Sales can see the figures the customer used and what the result was. The first call starts straight from the customer’s own numbers, not from a generic introduction.

What kind of calculator would convince your customers?

Tell us about your business and we will propose a calculator that shows your customers the benefit in euros and brings sales warm leads.

Get in touch

Shall we take the first step together?

Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.

  • A free 30-minute call, no strings attached
  • You get a concrete view of where you stand
  • We say plainly if we are not the right fit

We reply the same working day. Your details go to us only.