Week 0
Consultation
A free meeting: we go through the situation, the goals and what is realistically possible. No commitments, no sales pitch.
Search engine optimisation that compounds over time.
Organic visibility that does not vanish when the ad budget shrinks. The work is content, technology and links, done patiently and without magic tricks.
+128 %organic traffic in 12 months
Top 3rankings for core terms
6–12 monthswindow for durable growth
Advertising is renting, SEO is owning.
Search engine optimisation means that when someone asks Google something in your field, the answer is found on your pages, without paying separately for every click.
SEO differs from advertising in two ways. The results build more slowly but last longer. And the traffic does not stop the moment the budget runs out. Advertising works like rent: you pay, you appear. SEO works like ownership: you build an asset that produces month after month.
One thing is worth knowing before you start: SEO is not a trick you perform once. It is three parallel streams of work that grow together, and simply stuffing keywords into headings has not been enough since 2014.
When one is weak, the whole structure suffers.
Technical SEO
Speed, crawlability, structure and Core Web Vitals. If Google cannot read your page, nothing else helps. Often the quickest win: fixes show within weeks.
Content SEO
Content that answers the searcher’s question better than a competitor does. In Google’s quality model, experience, expertise and trustworthiness carry more weight every year.
Authority
Links from other sites to yours. The most laborious part, and precisely what separates the top places from the mediocre. A good link profile is built over years.
Tell us your most important search terms
We will look at where you rank for them now and what raising those positions would actually take.
Keyword analysis
It all starts with what your customers actually search for.
We map the relevant search terms with Ahrefs, Semrush and Search Console, and look at who ranks at the top, including the sites you do not think of as competitors but which take your traffic.
- Decision keywords — low volume, high buying intent
- Exploratory searches — volume and the start of the journey
- Brand searches — essential to own yourself
01
The analysis is the basis of the strategy
Without it you optimise for words nobody searches, or for words whose searchers do not buy.
Technical foundation
Core Web Vitals and indexing sorted first.
A technical audit is usually the quickest win in a project. Typical findings are slow loading, broken links, wrong canonical tags and indexing problems.
- LCP under 2.5 s — the largest element loads quickly
- INP under 200 ms — the page responds to a click immediately
- CLS under 0.1 — the page does not jump around while loading
- Sitemap, schema markup and internal linking
02
Google measures the experience
Speed and stability are ranking factors. The same work also improves ad quality scores and conversion.
Content and links
Quality before quantity, and links earned honestly.
We build content on the pillar and cluster model: a broad main page and articles that deepen it, all linking to each other. Covering a topic properly builds authority across the whole theme.
We build links with guest articles, newsworthy angles and content others cite naturally. We do not buy links or use link farms; those usually end in a Google penalty.
03
Works in AI search too
The same well-built, expert content is what ChatGPT and Perplexity cite. SEO and GEO are built from the same foundation.
Slow at first, powerful later.
01
Technical fixes · 1–2 months
Indexing improves and speeds rise. The foundation is sound before anyone touches the content.
02
First rankings · 3–4 months
Long-tail keywords start appearing in the results. The first signals that the direction is right.
03
Traffic growth · 6–8 months
Organic traffic grows month by month as content accumulates and rankings rise.
04
Top rankings · 9–12 months
Main keywords climb into the top three. The most competitive terms take the longest.
05
Established return · 12 months+
SEO produces traffic without a media budget, and every new piece of content builds on the same foundation.
Ongoing work or a one-off audit.
Monthly SEO work for an SME typically lands between €800 and €3,000 depending on the size of the site, the competition and how much content is produced. If you would rather start with a clear picture of where you stand, we carry out a deep SEO audit for a one-off fee: you get a written report, a prioritised action list and estimates of the impact.
FAQ
How long before SEO shows results?
The first signals appear in two to three months, but large and lasting changes in the results are typically seen after six to twelve months of active work.
What does SEO cost?
Monthly work for an SME typically lands between €800 and €3,000 depending on the size of the site, the competition and the depth of the work.
Is SEO alone worth it without advertising?
Usually the combination works best: SEO builds durable visibility, advertising brings a fast return. Which you start with depends on how quickly you need sales.
Can top rankings be guaranteed?
They cannot, and no honest operator guarantees them. If someone promises guaranteed positions, be wary. What we promise is systematic work and a realistic forecast.
What do AI searches mean for SEO?
AI answers change search, but the basic logic holds: well-built, trustworthy content gets cited. We optimise content for AI search as well — see GEO and visibility in AI search.
Six months of working together.
Here is how it unfolds.
Month 1
Launch
Roadmap approved, campaigns and metrics up and running. Conversion tracking gets fixed first, because without it optimisation is guesswork.
Month 3
Optimisation
Data starts to steer: what works is scaled, what does not is cut. You get the reports in plain language, we turn the wheels.
Month 6
Results show up in the numbers
By this point growth has to be visible in the metrics, not in slides. A few results from our clients:
0 % more sales in season
0× more leads
0 % better ROAS
The figures above are actual results from individual clients, not a promise.
Get in touch
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi