Websites that turn visitors into customers.
We design and build websites that start from your business goal rather than from looks alone. Fast, search-friendly and built to produce enquiries.
A sales engine, not a brochure.
Most company websites are built from an internal need: ”we have to have a website”. What comes out is a site that talks about the company but does not serve the customer. It looks fine as a brochure but produces no enquiries, no leads and no sales.
On a good website the visitor’s questions are answered before they get round to asking, and the next step is always in sight: an enquiry, a purchase or an order.
This requires the site to be designed from the customer’s point of view: what they are looking for, what worries them, what they need to see before deciding. Only once those questions are answered do we look at the visuals.
From the customer’s point of view
The visitor understands in five seconds what you do and for whom. Trust signals, objections handled, and one clear call to action per page.
The site’s most important job.
Conversion optimisation (CRO) means the decisions in design and content that determine how many visitors end up acting. Something that sounds minor, such as where a button sits or how a headline is worded, can move the conversion rate by tens of per cent.
- A clear value proposition
- Trust signals
- Handling objections
- A clear CTA
- Form optimisation
- Speed
How load time affects conversion rate
Relative changeSpeed, no compromises.
Site speed is an SEO factor, a conversion factor and a brand perception factor. A slow site loses rankings on Google, converts worse and signals a lack of professionalism. Three problems, one fix: technical quality.
Images in modern formats (WebP, AVIF), prioritised CSS and JS loading, a CDN, controlled font loading and critical CSS inlined. The goal is for the site to pass Google’s Core Web Vitals in the green.
Green Core Web Vitals scores
LCP under 2.5 s, INP under 200 ms, CLS under 0.1. These are not technical trivia; they affect your search rankings.
UX design and mobile first.
Over 60 % of website visitors in Finland arrive on a mobile device. A site that only works on a computer loses the majority of its visitors before the first sentence. Mobile is not the secondary view; it is the primary one.
Hierarchy before aesthetics. The most important content has to come first. Visual hierarchy guides the eye and helps the visitor find what they need without effort.
Minimising friction. Every extra click, second of loading or form field is a potential exit point.
Accessibility. WCAG 2.1 AA level: sufficient contrast, keyboard navigation and screen reader compatibility.
The best UX is invisible
The user finds what they came for without thinking about how. When usability fails they leave, and usually cannot say why themselves.
Search-friendly from the build stage onwards.
It is far easier to do things right from the start than to fix them afterwards. Every site we build ships with the technical SEO foundation already in place.
Structure & semantics
A clean URL structure, semantic HTML and canonical tags.
Structured data
Schema.org markup, sitemap.xml and robots.txt ready at launch.
Meta & sharing optimisation
Title tags, meta descriptions and Open Graph tags for social sharing.
Measurement ready
GA4 and Search Console set up and explained to you.
The right tool for the right job.
The platform does not decide everything, but the wrong choice makes development expensive and maintenance awkward. We recommend a platform case by case, based on what will serve you longest.
| Platform | Best suited to | Strengths |
|---|---|---|
| WordPress | Company sites, blogs, small online stores | Large ecosystem, easy to manage, SEO-friendly |
| WooCommerce | SME online stores | Flexible, integrates with WordPress, extensible |
| Shopify | Growing online stores | Fast to launch, payment integrations, scalable |
| Next.js / Headless | Performance demands, custom builds | Very fast, fully customisable, API integrations |
| Webflow | Marketing sites, no-code needs | Visual building, quick to produce |
Visitors yes, enquiries no
We look at where visitors stall on your site and which part is worth fixing first.
Drag the line. See the difference yourself.
On the left, a site that time has left behind. On the right, the same company after a rebuild: a clear promise, one guiding action and the technical foundation in order.
Five stages to a finished site.
Discovery and strategy
A workshop where we establish your business goals, audience, competitive situation and current conversion points. Output: a site map and a strategic brief.
UX wireframes
Page structures and information hierarchy before any visual design. Changes at this stage are cheap.
Visual design
The look of the site according to your brand guidelines, or we build a new identity. Design starts from mobile and desktop expands from there.
Technical build
Coding, CMS structure, integrations (CRM, analytics, forms), speed optimisation and the SEO foundation. Testing across several devices and browsers.
Launch and training
Setting up GA4 and Search Console, plus CMS training for your team. We stay available for 30 days after launch.
A website is never ”finished”.
A website is an ongoing marketing tool. A site that is not updated ages both technically and in its content. Rankings slip, conversion falls and the visitor is left with a feeling of doubt.
Basic maintenance
WordPress updates, security, backups, uptime monitoring and small text changes. Suits a site that is stable and does not need constant development. €150–350/month.
Active development
Adds A/B testing, new pages, data-driven conversion optimisation, SEO changes and performance improvements. A monthly report and the priorities for the month ahead.
A fixed quote, no hourly billing surprises.
An SME website (5–15 pages, WordPress, SEO-ready, mobile-optimised) typically costs 3 000–9 000 € depending on the scope of the project. Larger sites, online stores and custom builds are priced by quote. We always give a fixed-price quote at the start of a project.
FAQ
What does a website cost?
An SME website (5–15 pages, WordPress, SEO-ready) typically costs €3,000–9,000. Larger online stores and custom builds are priced separately. Maintenance and development is a separate monthly fee.
How long does a website project take?
A typical SME site project is finished in 6–10 weeks. The schedule depends on content production, rounds of feedback and how quickly decisions are made.
Which platform will the site be built on?
Usually WordPress, which offers the best balance of flexibility, maintainability and ecosystem. Online stores we build on WooCommerce or Shopify. Custom applications on Next.js or other modern frameworks.
Do you handle maintenance too?
Yes. We offer a monthly maintenance agreement covering updates, backups, security and small changes. We can also take on ongoing development: A/B testing, new content and conversion optimisation.
Can we supply our own content?
Yes, and it speeds the project up considerably. We can also produce the content for you, see the content production page.
Will we be able to manage the site ourselves?
Always. The site is your property. We train your team to use the CMS independently so small updates can be made without an agency.
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi