Digital marketing
Email marketing is the cheapest ROI channel there is when it is done right. One email produces nothing, but a systematic content sequence can bring in 20–40 % of total revenue.
Key points
- Platform cost: €15–500/month depending on subscriber count.
- Newsletter content production: €150–500 per email.
- Setting up automations: €800–5,000 one-off.
- Total cost for a small business: €500–2,500/month.
Platform prices
- Mailchimp — free up to 500 contacts, then €15–500/month
- Klaviyo — €25–1,000/month (the ecommerce favourite)
- ActiveCampaign: €30–400/month
- ConvertKit: €30–200/month
- HubSpot — €50–3,000/month (with the full CRM)
Content production
- A simple newsletter (200–400 words): €150–300
- A proper content email (700–1,200 words): €300–600
- A larger campaign message — €500–1,500
Automations
Automations are the most valuable part of email marketing. A one-off investment produces revenue for months.
- A welcome sequence: a series of 3–5 messages: €800–1,500
- An abandoned cart sequence: €1,500–3,500
- A post-purchase sequence — €1,200–2,500
- A re-activation sequence — €1,000–2,000
Frequently asked questions
How often should the newsletter go out?
1–4 times a month depending on the industry. Online stores weekly, consultancies monthly.
What is a good open rate?
25–45 % is a good open rate. A click rate of 2–8 % is realistic.
Does email marketing work without an online store?
It does. For service businesses it is an effective way to maintain the relationship with a lead through a long sales cycle.
Worth a look too
Read these related articles and service pages too:
External sources:
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