Week 0
Consultation
A free meeting: we go through the situation, the goals and what is realistically possible. No commitments, no sales pitch.
Google Ads advertising that reaches people at the buying moment.
From search terms to Performance Max, from strategy to weekly optimisation. We build campaigns whose return shows up in euros, not just in clicks.
- 0Google searches in Finland every day
- 0to the first conversions, typically
- 0to a settled return
- 0commission on media spend
Why Google Ads
The demand already exists, the job is to be there.
Over 50 million Google searches are made in Finland every day, and a large share of them relate to buying, either directly or by a longer route. Unlike social media, where demand is created, in Google search the customer is already moving on their own initiative. If your company does not appear in those searches, a competitor does.
That makes every click a signal of demand. In a well-built account every euro comes back as a measurable result; in a badly built one it disappears into search terms where nobody ever buys.
01
Garbage in, garbage out
Performance Max and smart bidding scale whatever you feed them. Machine learning multiplies a good structure, and a bad one just as efficiently.
Measurement first
Without conversion tracking everything else is guesswork.
Measurement is the most important and most neglected part of Google Ads. We set up tag manager, GA4, enhanced conversions and, where needed, server-side tracking before a single euro goes into media.
The same data also steers Google’s machine learning: when the system sees the right conversions with the right values, it learns to find more buyers like them. Bad data teaches it in the wrong direction.
02
Clicks are not results
A report with nothing but impressions and clicks tells you nothing. We report conversions, what they cost and what they produced.
Metrics
The right numbers depend on what you sell.
In e-commerce you look at return against media spend and at average order value. In a service business what matters is the cost of an enquiry and how many of those enquiries are genuinely in the market.
- ROAS — sales per euro of advertising, often 4–8× in e-commerce
- CPA / CPL — the cost of one sale or one lead
- SQL rate — how many leads are genuinely relevant
- LTV ratio — customer value against acquisition cost
03
The learning phase is part of it
For the first two to four weeks the campaign collects data and learns. In months two and three optimisation starts to show, and from there on we are talking about scaling.
Google Ads is a toolbox, not a single campaign.
Search advertising
A text ad in the results exactly when the customer is searching. The best choice when demand shows clearly in the keywords.
Performance Max
A machine-learning campaign that appears in search, YouTube, Gmail and Maps. It needs good data and good visuals; done right it is one of the most effective tools available.
Shopping
Essential for e-commerce: the product appears with an image and a price right in the results. It all starts with a product feed in good order.
YouTube
Still an underrated channel in Finland: the reach is large and the prices reasonable. For building the brand and growing demand.
Display & retargeting
People who have already visited your site are reminded to come back. A cheap way to stay in mind during consideration.
The right mix
What matters is not the channel but the mix: which combination serves your business and when each one deserves budget.
Before you add budget
The growth diagnosis tells you in a minute whether growth is held back by advertising, by the site or by measurement. Quite often it is something other than budget.
Audit, measurement, structure, then optimisation.
01
Audit and discovery
We go through the current account, conversion tracking, GA4 settings and media spend. We pick three places where the first clear improvements can be made.
02
Conversion tracking sorted
Tag manager, GA4, enhanced conversions and, if needed, server-side tracking. A dull but necessary stage before the first euro of media.
03
Campaign structure
A clear naming logic, a split by business objective and enough conversions in each ad group for the system to learn. The structure serves both the machine and the human.
04
Creative and landing pages
The return is often decided outside the account. We A/B test headlines and descriptions, and say plainly if the landing page has obstacles to conversion.
05
Weekly optimisation
Bid adjustments, negative keywords, search term analysis and rebalancing budgets. The monthly report says what was done and what it produced.
Work and media budget, always separate.
Monthly Google Ads work for an SME typically lands between €600 and €2,000 depending on the number of campaigns and the depth of the work. The media budget is paid directly to Google and is visible in real time in your own account. We take no commission on media, so we have no reason to recommend a larger budget than makes sense for you. The account, the data and the campaigns are yours; if the collaboration ends, everything stays with you.
FAQ
What does Google Ads advertising cost?
SMEs typically start with €800–3,000 a month in media spend. The agency work is agreed separately and appears as its own line on the invoice.
How quickly do results show?
The first conversions usually arrive one to three weeks after launch. A durable return settles after six to twelve weeks of optimisation and accumulated data.
What is a good ROAS?
It depends on the industry and the margin. In e-commerce 4–6× is a healthy level; in services you look at the cost of a lead against the value of a customer. What matters most is that the return clears your margin threshold.
Does the contract tie me down for long?
It requires no long commitments. We do recommend at least a three-month run so optimisation has time to produce properly.
Can we continue with the existing account or is a new one needed?
We almost always continue from the existing account. In the audit we decide together whether to improve the current structure or build a new base. Usually the current one is enough.
Six months of working together.
Here is how it unfolds.
Month 1
Launch
Roadmap approved, campaigns and metrics up and running. Conversion tracking gets fixed first, because without it optimisation is guesswork.
Month 3
Optimisation
Data starts to steer: what works is scaled, what does not is cut. You get the reports in plain language, we turn the wheels.
Month 6
Results show up in the numbers
By this point growth has to be visible in the metrics, not in slides. A few results from our clients:
0 % more sales in season
0× more leads
0 % better ROAS
The figures above are actual results from individual clients, not a promise.
Get in touch
Shall we take the first step together?
Tell us briefly where you stand. We reply the same working day, usually within a couple of hours.
- A free 30-minute call, no strings attached
- You get a concrete view of where you stand
- We say plainly if we are not the right fit
- Phone+358 50 469 0039
- Emailmisa@purodigital.fi