B2B lead generation on LinkedIn: a practical guide to reaching decision-makers
LinkedIn is B2B advertising’s cheapest expensive channel. Clicks cost €5–15 — but the right targeting produces leads you cannot get anywhere else. Let us…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Digital marketing agency or freelancer: which gets you better results?
You have decided it is time to take digital marketing seriously. Now comes the choice: an agency or a freelancer? Both have their fans…
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Meta advertising cost in 2026: how much to put into Facebook and Instagram ads
The cost of Facebook and Instagram advertising is a subject that divides opinion. One person says €300/month is enough, another that below €2,000 it…
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Digital marketing for B2B SaaS: generating MRR growth
B2B SaaS is different digital marketing from ecommerce. The value of a deal is €5,000–50,000 a year, the sales cycle is 30–120 days and…
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Google Ads vs Meta advertising: which to choose and when
Google Ads or Meta advertising? A common but poor question, because the answer is nearly always “both, in the right proportion”. But if the…
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SEO or Google Ads: how to choose the right channel for your situation
SEO or Google Ads? There is no single right answer to this question — and there is a reason it is so hard to…
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Digital marketing agency Helsinki: choosing a partner in the capital region
There are hundreds of digital marketing agencies in Helsinki. Some are large media houses, some are one-person freelance businesses, and there is everything in…
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Google Ads cost in 2026: what search advertising really costs
There is one honest answer to the question “what does Google Ads cost”: it depends. Wonderfully useful. This page has the numbers: click prices…
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Summer season digital marketing: keeping the business running while everyone is on holiday
The summer holiday period is the quietest season for many businesses. But it is also the time when competition in the ad auction falls…
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Digital marketing agency Joensuu: choosing a partner for the Joensuu region
There are plenty of digital agencies in Joensuu — of varying size and skill. On what basis do you pick the right partner for…
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Digital marketing: an effective way to grow your visibility and traffic
Digital marketing is the cornerstone of modern business. Making use of the internet’s enormous potential in your marketing is essential to succeeding online. In…
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Building a brand online: how to do it right
Building a brand online is a vital step on a company’s road to success. In today’s digitalised world the competition for customers is fierce,…
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