GEO pricing — what visibility in AI search costs and how the price is formed
GEO, meaning visibility work for AI search, costs a Finnish SME typically between a few hundred and a couple of thousand euros a month,…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Digital marketing for the motor trade: dealerships, servicing and tyre sales
The motor trade is heavily season-driven. Tyre sales explode twice a year, car purchases weight towards spring, and servicing is always in demand. Digital…
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Technical SEO guide: making sure Google finds and likes your site
Technical SEO is the part of SEO the customer never sees — but without it nothing else works. A page can be perfect in…
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Digital marketing agency Espoo: choosing a partner for the Espoo region
There are plenty of digital agencies in Espoo — of varying size and skill. On what basis do you pick the right partner for…
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Email marketing cost in 2026: what a newsletter and automations cost
Email marketing is the cheapest ROI channel there is when it is done right. One email produces nothing, but a systematic content sequence can…
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Digital marketing for real estate: reaching sellers and buyers
Buying property is a big decision. The customer spends 3–12 months considering it and meets 2–5 agents. You have to be there for the…
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How a company appears in ChatGPT answers — two routes and five decisive factors
A company appears in ChatGPT’s answers by one of two routes: either the model knows the company from its training data, or it finds…
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Instagram advertising for beginners: getting seen as a newcomer
Instagram advertising runs through Meta Business Manager (the same as Facebook), but the creative is different: more visual, younger, more video-weighted. Let us go…
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Digital marketing agency Pori: choosing a partner for the Pori region
There are plenty of digital agencies in Pori — of varying size and skill. On what basis do you pick the right partner for…
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Digital marketing budget for a small business in 2026: how much to spend
How much should a small business put into digital marketing? A simple question whose answer is: it depends. Let us work out on what.…
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Digital marketing for consultancies: building an expert brand
A consultancy sells expertise. The customer is not buying a service package — they are buying trust in the consultant. Digital marketing builds that…
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AI in marketing: what is actually used and what is not worth investing in
AI has arrived everywhere in everyday marketing. But half of the “AI tools” are hype. Where does AI genuinely work in a small business,…
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