TikTok advertising for B2C companies: a practical guide
TikTok is growing fast. Is your business on TikTok, or should it be? Let us go through when TikTok works and how to do…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Digital marketing agency Vantaa: choosing a partner for the Vantaa region
There are plenty of digital agencies in Vantaa — of varying size and skill. On what basis do you pick the right partner for…
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Conversion optimisation cost: what CRO costs and when to invest in it
Conversion rate optimisation (CRO) is a way to get more sales out of the traffic you already have. A 10 % lift in conversion…
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GEO pricing — what visibility in AI search costs and how the price is formed
GEO, meaning visibility work for AI search, costs a Finnish SME typically between a few hundred and a couple of thousand euros a month,…
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Digital marketing for the motor trade: dealerships, servicing and tyre sales
The motor trade is heavily season-driven. Tyre sales explode twice a year, car purchases weight towards spring, and servicing is always in demand. Digital…
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Technical SEO guide: making sure Google finds and likes your site
Technical SEO is the part of SEO the customer never sees — but without it nothing else works. A page can be perfect in…
Read article →Digital marketing agency Espoo: choosing a partner for the Espoo region
There are plenty of digital agencies in Espoo — of varying size and skill. On what basis do you pick the right partner for…
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Email marketing cost in 2026: what a newsletter and automations cost
Email marketing is the cheapest ROI channel there is when it is done right. One email produces nothing, but a systematic content sequence can…
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Digital marketing for real estate: reaching sellers and buyers
Buying property is a big decision. The customer spends 3–12 months considering it and meets 2–5 agents. You have to be there for the…
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How a company appears in ChatGPT answers — two routes and five decisive factors
A company appears in ChatGPT’s answers by one of two routes: either the model knows the company from its training data, or it finds…
Read article →Instagram advertising for beginners: getting seen as a newcomer
Instagram advertising runs through Meta Business Manager (the same as Facebook), but the creative is different: more visual, younger, more video-weighted. Let us go…
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Digital marketing agency Pori: choosing a partner for the Pori region
There are plenty of digital agencies in Pori — of varying size and skill. On what basis do you pick the right partner for…
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