Perplexity visibility for business — how to become a source in AI search
Perplexity is an AI search engine that builds every answer on top of a web search and marks its sources as numbered references. For…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Digital marketing agency Rovaniemi: choosing a partner for the Rovaniemi region
There are plenty of digital agencies in Rovaniemi — of varying size and skill. On what basis do you pick the right partner for…
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Digital marketing for franchisees and dealers: local visibility under a national brand
As a dealer or a franchisee you work inside the brand’s rules but you are responsible for local visibility. Let us go through how…
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Local SEO guide: how to show up in Google locally
Local SEO is one of the most effective forms of marketing there is for small and local businesses. When somebody searches for “hairdresser Kallio”…
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Digital marketing agency Hämeenlinna: choosing a partner for the Hämeenlinna region
There are plenty of digital agencies in Hämeenlinna — of varying size and skill. On what basis do you pick the right partner for…
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Video ad production cost: Meta, TikTok and YouTube videos in 2026
Video is the main advertising format in 2026. One ad image used to cost a few tens of euros; now the minimum for one…
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Digital marketing for IT companies: developers, decision-makers and B2B SaaS
An IT company has one particular challenge: the technical buyer persona has different expectations from the management. Let us go through how to market…
Read article →Pinterest advertising for business: reaching consumers approaching a purchase
Pinterest is B2C advertising’s underused channel — the user is there planning future purchases. Who does it work for and who does it not?…
Read article →Digital marketing agency Kajaani: choosing a partner for the Kajaani region
There are plenty of digital agencies in Kajaani — of varying size and skill. On what basis do you pick the right partner for…
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AI crawlers and robots.txt — should you let GPTBot in or block it
Should AI crawlers be allowed onto your site or blocked? For a company pursuing visibility the answer is nearly always: let them in. A…
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Google Business Profile optimisation cost: what local SEO fundamentals cost
Google Business Profile (formerly Google My Business) is the foundation of local SEO. It is the biggest free visibility a small business has —…
Read article →Digital marketing for staffing agencies: acquiring workers and clients at the same time
In the staffing business you are selling to workers as much as to corporate clients. Let us go through how to run both kinds…
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