AI crawlers and robots.txt — should you let GPTBot in or block it
Should AI crawlers be allowed onto your site or blocked? For a company pursuing visibility the answer is nearly always: let them in. A…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
Google Business Profile optimisation cost: what local SEO fundamentals cost
Google Business Profile (formerly Google My Business) is the foundation of local SEO. It is the biggest free visibility a small business has —…
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Digital marketing for staffing agencies: acquiring workers and clients at the same time
In the staffing business you are selling to workers as much as to corporate clients. Let us go through how to run both kinds…
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Attribution models in digital marketing: knowing which channel really produces
Attribution is the question “who made the sale?”. The customer saw an Instagram ad, typed into Google, read a blog post, clicked an ad…
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Digital marketing agency Lappeenranta: choosing a partner for the Lappeenranta region
There are plenty of digital agencies in Lappeenranta — of varying size and skill. On what basis do you pick the right partner for…
Read article →Analytics setup cost: GA4, GTM and conversion tracking in 2026
Setting up analytics is a cheap investment that pays for itself in the first month — if it is done properly. Properly means GA4…
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Google AI Overviews — how a company becomes a source for AI answers
Google AI Overviews is an AI answer that appears at the top of the results page, assembling a response from several sources and linking…
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Digital marketing for dentists: building trust and local visibility
Dentistry is a trust business with regulated advertising. Let us go through what works, what is prohibited and how a small practice builds a…
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Google Search Console setup: see what Google actually finds on your site
Google Search Console is Google’s free tool for seeing how your site appears in Google. It is an SEO necessity — and in practice…
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Digital marketing agency Lahti: choosing a partner for the Lahti region
There are plenty of digital agencies in Lahti — of varying size and skill. On what basis do you pick the right partner for…
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YouTube advertising cost in 2026: calculating the video and media budget
YouTube advertising is the most visual and powerful of all the digital channels — and also the most demanding. The video has to be…
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Digital marketing for service businesses: a guide for sole traders and small firms
Digital marketing for a service business is professional and expert marketing. You are selling yourself — your service skill, your time, your trustworthiness. The…
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