llms.txt — what it is, whether to make one and how to do it properly
llms.txt is a text file placed at the root of a site that gives language models a condensed, structured description of its content. The…
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Articles
Writing about what actually works.
We write about measurement, advertising and search visibility. Every topic comes from client work, not from a content calendar.
AI in SEO: how AI is changing search engine optimisation
Google AI Overviews is changing the search results page completely. How should an SEO strategy adapt when AI gives the answer before the user…
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Digital marketing agency Mikkeli: choosing a partner for the Mikkeli region
There are plenty of digital agencies in Mikkeli — of varying size and skill. On what basis do you pick the right partner for…
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Digital marketing for law firms: trust, authority and measurable leads
Law is one of the most competitive industries in Google Ads — clicks cost €8–20. How does a small law firm build a business…
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Reddit advertising for business: reaching niche audiences
Reddit is a completely underused advertising channel. And for niche audiences it can be the only place you reach the right people — as…
Read article →Digital marketing agency Kouvola: choosing a partner for the Kouvola region
There are plenty of digital agencies in Kouvola — of varying size and skill. On what basis do you pick the right partner for…
Read article →Digital marketing for gyms: acquiring members and keeping them
The gym industry is heavily season-driven and wastes a large share of its ad money on in-and-out customers. How does a small gym build…
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Calculating digital marketing ROI: proving that advertising genuinely produces
“Is our advertising working?” is the question every managing director asks. Let us go through how to calculate ROI properly — even when attribution…
Read article →Digital marketing agency Kotka: choosing a partner for the Kotka region
There are plenty of digital agencies in Kotka — of varying size and skill. On what basis do you pick the right partner for…
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AI traffic in GA4 — how to identify visitors from ChatGPT and Perplexity
Traffic from AI services shows up in GA4 as referral traffic, but in the default reports it disappears among everything else. When ChatGPT, Perplexity…
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Digital marketing for training providers: acquiring students and corporate clients
Training has two entirely different customers: an individual buying a course and a company buying staff development. Let us go through how to market…
Read article →Snapchat advertising: young audiences and AR experiences
Snapchat is a forgotten channel in marketing. But among 13–24 year olds it is still one of the most used apps there is. Who…
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