Digital marketing
In the staffing business you are selling to workers as much as to corporate clients. Let us go through how to run both kinds of marketing in parallel.
In brief
- LinkedIn is the staffing industry’s number one channel for both audiences.
- Employer brand is a competitive advantage built digitally.
- A realistic budget: €2,000–8,000/month.
- Facebook works for recruiting workers in certain industries.
- Content marketing teaches the audience and builds trust.
The best channels
B2B client acquisition and recruiting higher-qualified workers.
Meta advertising
Professional recruitment in certain industries (nurses, kitchen staff, for instance).
Google Ads
Targeted search: “temporary work Helsinki”, “staffing services Espoo”.
SEO
Long-term visibility for workers and clients alike.
The challenge of two-way marketing
The same brand sells to two completely different audiences: the worker and the employer.
The messaging has to be targeted — a worker does not need to see the B2B sales pitch.
The channels are best kept separate. LinkedIn for clients, Facebook and Instagram for workers.
Employer brand
Videos of employees’ everyday work are the most effective recruitment content.
Transparency about pay and benefits sets you apart from competitors.
LinkedIn posts from the employees themselves are worth more than ads.
Frequently asked questions
What is the customer acquisition cost in staffing?
Acquiring a B2B client typically costs €500–3,000. Acquiring a worker €100–800.
Should you invest in your own careers site or in LinkedIn?
Both. The careers site converts better; LinkedIn reaches the people.
What is a realistic monthly budget?
€2,000–8,000/month. A large firm may need €15,000+/month across all channels.
Worth a look too
Read these related articles and service pages too:
External sources:
Let us look at your situation together
Book a free 30-minute assessment. We work out what is worth doing for a staffing agency in your case.
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